Job Description

Director/Senior Director, Marketing, Project Management - Nashville, 37201, United States of America

How we LEAD:

The Director/Senior Director, Marketing Project Management will spearhead the creation and execution of marketing plans that align with the overall vision and strategy for assigned releases, maximizing sales and exposure; reflective of strategic goals, release-specific objectives and financial guidelines while leading a team towards greater efficiency and development in their roles.

How you’ll CREATE:

• Ideate, curate, and execute marketing campaigns for a roster of artists from start to finish.

• Collaborate with internal departments to shape the narrative for assigned artists and projects.

• Effectively present ideas, strategies, and data to align and motivate teams towards a common goal.

• Quantify the success and efficiency of marketing campaigns and strategic initiatives to drive awareness, convert passive fans to superfans, and increase sales & streaming to meet collective goals.

• Manage and grow relationships with top-level artists, managers, and other partners.

• Responsible for cultivating a positive work environment and spreading values of respect, clarity, and communication amongst teams and individuals.

• Drive revenue from recorded music sales, merchandise, ticketing, brand partnerships and sync opportunities.

• Lead cross-functional teams (strong project management, organization, and communication skills – oral and written skills are a must)

• Keep up with competitive marketplace and identify new approaches to consumer behavior in an ever-changing world.

• Problem solve under pressure with consideration of all parties involved.

• Manage project budgets with oversight across all departments.

• Build project timelines in collaboration with internal teams based on strategic tentpoles.

• Serve on the Senior Marketing Core and be responsible for bringing important issues to the room to continually improve processes and initiatives

• Lead Marketing Project Manager and Marketing Coordinator with clear communication of expectations, encourage assertiveness, and help develop growth opportunities within the roles.

• Other responsibilities as required

Bring your VIBE:

• Must have 5-7+ years of experience in marketing within the music industry, preferably at a major label, including leading a team of 1-2 individuals.

• Must thrive in a collaborative team environment but be able to take initiative and work independently.

• Ambitious individual who is a self-starter requiring minimal direction.

• Must be motivated, creative, innovative, organized, detail-oriented and accustomed to working under tight deadlines.

• Budget management and media planning experience preferred.

• Must be proficient with using Excel, PowerPoint or Keynote, and comfortable with collaboration and asset management tools like Google Drive, Dropbox, Evernote, Basecamp and the like.

• Must have strong computer knowledge of various music applications and comprehensive knowledge of the internet and social media platforms.

• Bachelor’s Degree in Marketing or related field is preferred.

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